Does media determine our Agenda?

           As media determines the freedom of a particular nation, ‘mediakracy’ would mean freedom of the media. Media today has become an essential phenomenon in our lives. It would be impossible for all of us to survive without media or different forms of media. In today’s era, media is an essential tool that determines everything. Media determines how happy we are, it determines what we need to do for the entire weekend, how lucky can a number be for us, how  is our heath this week and all of that stuff.

Also the most interesting part being on social networking sites is that, the applications there can determine how happy you are!! Strange! The consumption of media today is more than what it used to be in the past. Agenda setting here plays an important part in determining what has to be seen and what not. The agenda of media is set not on what people want but on what the news organizations want to show! More precisely we see what they want us to see... Certainly, it is us, the common man who are dominated by the media today which was not the case a decade before. We are so engrossed with the television sets that we see what the media wants us to see. In short, we don’t have a choice. We live in a mediacratic world where we have no time to sit back and ponder on what is being shown by media. In our busy schedule we hardly get time to analyze things. So we are bound to follow whatever the media says or does! On the other hand, media is becoming violent too and that could be seen in Anna Hazare’s movement, IAC campaign, etc. News is what the media desires for! Media needs something that it would show for hours together. We can figure it out by the news that was shown in past and the news that is shown today! Earlier there were no advertisements but today it’s vice versa. In my opinion I feel “Strike when the iron is hot” is the proverb that media houses follow.

                     This is the way media works! So yes! We live in a Mediacratic society!